Employee Highlight • Inna Valchuk
- Paulina Ramirez
- May 30
- 7 min read

Meet Inna, our Creative Design Specialist, who contributes to building and evolving ARSGEM's brand across all touchpoints. She ensures that every visual—whether it's a social media post, internal document, or event collateral—reflects ARSGEM's brand look.
"The combination of creative thinking and technical skills is crucial to succeed in my role. Key competencies include problem-solving, effective communication, creativity, and teamwork." - Inna Valchuk
PART ONE • MEET INNA
Briefly introduce yourself.
My name is Inna Valchuk, and I am a Creative Design Specialist. I recently celebrated my two-year anniversary at ARSGEM.
What makes your role unique?
As a Creative Design Specialist, my role is unique because it offers a comprehensive view of ARS/Global Emergency Management from multiple perspectives—service, marketing, internal communications, and brand strategy. This broad understanding allows me to shape the company's visual identity in a way that's not only consistent but also deeply aligned with our values and goals.
In my role, I actively contribute to building and evolving ARSGEM's brand across all touchpoints. I ensure that every visual—whether it's a social media post, internal document, or event collateral—reflects ARSGEM's brand. Internally, I collaborate with various departments to support their goals through effective visual communication, helping to foster clarity and cohesion across the compan
What’s your favourite part of your job, and why?
My favourite part of the job is shaping and maintaining ARSGEM's visual identity. I enjoy the challenge of translating abstract ideas into clear, consistent, and engaging visuals that resonate with both internal teams and external audiences. It's rewarding to see how strong design can elevate communication, build trust, and help define how people perceive the company.

How do you define success in your role?
To me, success in a creative role means consistently growing—both creatively and professionally. It's about staying current with evolving design trends, continuously exploring new tools and technologies, and deepening my expertise in specific areas that elevate the quality and impact of my work. At ARSGEM, I've had the opportunity to enhance my skills through hands-on experience with various Adobe Creative Suite tools, while also experimenting with emerging AI technologies. I also view success as developing soft skills, like leadership and collaboration. That's why I've been actively working on my ability to lead projects, give and receive feedback, and effectively support team members. These goals help me ensure that I'm not only meeting immediate expectations but also building a strong foundation for long-term growth in the field.
Can you share a recent challenge you faced at work and how you handled it?
A recent challenge I faced was managing multiple design responsibilities at once—social media content, internal documents, and branding support for a new company initiative—all with overlapping deadlines from different teams. As the in-house designer, I often wear many hats, and this period required extra organization and focus. To manage it effectively, I used our team's task calendar to prioritize and schedule each request clearly, ensuring that progress was easy to track and deadlines were visible. I also relied on my personal to-do list to stay focused day-to-day, and crossing off completed tasks gave me a sense of accomplishment and motivation. This system helped me stay organized, meet deadlines, and maintain a high standard of quality across all projects.
Teamwork is a big part of what we do.
How do you help create a strong, collaborative team environment?
One of my favourite aspects of my job is working closely with my team. I believe that a strong, collaborative environment starts with a positive attitude and mutual respect. I contribute by fostering open and honest communication, actively listening to others, and making sure everyone feels heard and valued. I also believe in sharing knowledge and supporting one another's growth—whether that means jumping in to help during busy times or encouraging ongoing skill development so we can all improve together.
What skills have helped you succeed in your role?
The combination of creative thinking and technical skills is crucial to succeed in my role. Key competencies include problem-solving, effective communication, creativity, and teamwork. Proficiency in design software such as Adobe Creative Suite, strong typography skills, and a solid grasp of design principles are essential. To grow in a design role, it's important to stay adaptable and focus on continually developing your skills.

How do you keep up with industry trends and best practices?
I stay up-to-date with industry trends and best practices by regularly following design blogs, newsletters, and social media accounts from creatives and agencies I admire. I also enjoy exploring platforms like Behance and Dribbble to see how others solve visual problems, especially in branding and digital content. When time allows, I take short online or in-person courses to build specific skills. Staying curious and connected to the design community helps me bring fresh ideas into my work and keep evolving as a designer.
Our core values are Trust, Integrity, Exceeding, and Teamwork.
Where do you see these values in action at ARSGEM?
ARSGEM's core values are reflected in our day-to-day work and team culture. Trust is a key part of how we collaborate—there's a strong sense that everyone is accountable and committed to delivering their best, which creates a reliable and supportive environment. Integrity shows up in how we communicate openly and honestly, even when things get challenging, allowing us to stay aligned and move forward with clarity. Teamwork is evident in cross-functional projects, where different departments come together to share ideas and solve problems. And the drive to exceed is something I see in the attention to detail and high standards we hold ourselves to—whether it's in the way we continuously improve our internal tools or support one another during tight deadlines.
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